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When a high school innovates in its communication via live video

Livestreaming (or live video) is not the only option for major brands and other prestigious advertisers. And even if there are still not as many examples in Switzerland, it is in Valais that we can find a good example of live and interactive communication. All this to promote a university that knows how to address its target audience.

It was following a conference and presentation given in Martigny within the walls of IDIAP that Thierry Weber had the opportunity to meet Xavier Bianco, Director of Communication for the HES SO Valais schools. A conference that focused on the possible uses of livestreaming. Present in the room were company directors, the communication department of a large Valais city and several startups. This is something to give in terms of concrete questions, but also for the expected answers.

HES SO Valais therefore called on the breew agency to set foot in the live video production arena. These meetings gave way to customized training in video transmission techniques on social networks. An online strategy and a plan of attack have also been developed for the communication service of the Valaisan schools. The entire team has been trained to be autonomous and now they can lead one Live event per week, every Wednesday. Meetings with professors, courses, but above all with students who have a high visibility aspect. An operation that is set in time to establish the HES SO Valais brand and motivate as many ambassadors as possible online.

Follow now the Facebook page of the HES SO Valais not to miss their next live shows.


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